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Knoll Luxe

For Knoll Luxe, a line of fashion-forward, lifestyle-enhancing textiles inspired by the innovative work and minimalist style of Florence Knoll, The Moderns developed a brand strategy and positioning. Knoll Luxe is about lifestyle, fashion beauty, luxury and innovation.

Elegant and sophisticated, Knoll Luxe fabrics are created to stand alone as pre-eminent designs. The purity and simplicity of color, pattern, and texture ensure that Knoll Luxe can combine with, complement, and enhance the other elements of a space — creating a unified, holistic experience of beauty and luxury.

The Moderns developed the brand identity and tagline, and designed sales collaterals, sampling program and lookbook, as well as overall creative direction on curation and photography.

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