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McGarry Bowen Identity

The Moderns has developed a full marketing and branding campaign for the new agency, from visual identity system and support materials to packaging and corporate interior designs. To express the brand as a union of distinctive strands of DNA, we crafted the holistic identity that combined personal expression with a communal presence, translating the brand to the interior space. In designing interior and marketing systems, The Moderns used environmentally preferable products and processes. McGarry Bowen’s identity was awarded “American Graphic Design Award” for excellence in communication and graphic design.

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